Charlies Wears it Pink

Although our Charlies colours are blue and green it all changed on 19th October, ‘Wear it Pink’ day.  If you came to our stores or offices you’ll have seen us in a fabulous flurry of pink!

Colleagues across all of our stores, our head office teams and our warehouse all joined together to support ‘Wear it Pink’ day.  Our aim was to raise money to fight breast cancer, and we did it in all kinds of style.  We sold cakes, held raffles, held competitions for customers and of course we wore it pink and made our own donations.  Overall our Charlies team raised a fabulous £1,132.21 (and we were shown how to rock the ‘skirt with safety boots’ look, thanks Queensferry team!).

From pink beards and pink ladies to pink panthers, it has to be seen to be believed!

Claire from our store in central Aberystwyth said “‘Wear it Pink’ means a lot to us in Cambrian Place store. Sadly we lost our colleague Pat Rapley to breast cancer some years ago. It’s great that survival rates have improved so much over the years and that ‘Wear It Pink’ has played a part in that.”

“Everyone got involved in the day” said Jemma, supervisor of the Gifts Department at Coed-y-Dinas store.  “We held several games and a raffle for staff with prizes donated by members of staff.  We baked cakes for customers to buy for a donation and held a ‘Guess the unicorn name’ competition too.  The costumes and atmosphere made it a really fun experience for customers, and we’d like to thank all of our customers for getting involved and supporting this great cause.”

Since the first event in 2002, the ‘Wear it Pink’ day has raised over £31.5 million for life-saving research. Research discovering how to prevent breast cancer, how to detect it earlier and how to treat it effectively at every stage so we can stop the disease taking lives.1

Since the late 1980s the number of deaths from breast cancer has been steadily decreasing and breast cancer survival has doubled in the past 40 years. This is because so much effort and funding has gone into researching how the disease works and how to treat it. There has also been much more health promotion, helping to make sure women and men are aware of the signs and symptoms of breast cancer.2

Charlies Stores is proud to support Wear It Pink.