Hello Cheltenham – Charlies is Coming This October!
Posted by Catrin Hughes on 19th Jun 2025
From Mid-Wales to Cheltenham – Big Brands, Everyday Value & Excellent Service
We’ve got some very exciting news to share – Charlies is officially coming to Cheltenham! That’s right, our 9th store is opening this October 2025, and we couldn’t be more thrilled to be joining the wonderful community in the heart of Gloucestershire.
A New Chapter Begins on Tewkesbury Road
Our brand-new home will be located in the former Homebase store on Tewkesbury Road, which is soon to be transformed into a one-stop shop packed full of everything you need for home, garden, leisure, and outdoor living.
From footwear to furniture, bird baths to BBQs, and camping equipment to cooking utensils, we stock a little something for everyone – whatever your style, whatever your budget. Expect to find all your favourite brands under one roof, including Stihl, Barbour, Le Chameau, Ariat, and Le Creuset, just to name a few.
From Mid-Wales to Cheltenham – Our Journey So Far
It’s been quite the journey! Charlies first opened its doors back in 1986, starting with two humble army surplus stores in Mid-Wales. Fast forward to today, and we’ve grown into a proudly regional retailer with eight successful stores and a thriving online presence, delivering to customers all across the UK.
With over 50,000 glowing Trustpilot reviews and a reputation for unbeatable customer service, we’ve always put our shoppers first. Our team is passionate about keeping prices fair, shelves full, and smiles wide.
50+ Jobs & A Warm Charlies Welcome
We're especially proud to announce that this opening will bring over 50 new jobs to the Cheltenham area. At Charlies, we believe in the power of people – and we’re so excited to build a passionate, friendly team that reflects the spirit of this vibrant town.
Our goal? To become your go-to destination whether you’re an outdoor explorer, green-fingered gardener, keen DIY-er or just someone who loves good quality at great value.
A Word from Our Managing Director
“We’re incredibly proud to be bringing Charlies to Cheltenham,” says Becky Lloyd, our Managing Director. “We’re passionate about creating a shopping experience that’s welcoming, helpful and full of great products for everyday life. This expansion is a significant step for us, and we hope this new location becomes a favourite for locals.”
See You in October – Big Celebrations Ahead!
We’re counting down the days until we open our doors and officially welcome the Cheltenham community to our newest store.
Whether you’re popping in for a browse or planning your next big project, we can’t wait to meet you.
So keep your eyes peeled, and your shopping lists ready – Charlies Cheltenham is coming, and we’re so excited to welcome you
Make sure to follow us on Instagram @Charliesstores and on Facebook to keep up to date with our progress at the store, and we look forward to welcoming you all very soon. See you soon Cheltenham!