Privacy Policy
Privacy & Cookie Policy
Charlies Stores Ltd (“Charlies”, “we”, “us”, “our”) is committed to protecting your privacy. This policy explains how we collect, use, share, and protect your personal data when you shop with us online, in-store, or otherwise interact with us.
1. Who we are
Charlies Stores Ltd is the data controller responsible for your personal data. Our registered office is:
Unit 7, Offas Dyke Business Park, Buttington, Welshpool, SY21 8SS.
2. Information we collect
We may collect and process the following information:
Account & registration data: name, address, email, phone number, date of birth, login details.
Order & transaction data: purchases, payment method, delivery details.
Online activity data: browsing behaviour, device details, IP address, cookies, adverts you click on.
In-store data: purchases, delivery requests, CCTV footage, accident records.
Communications: messages you send us, customer service queries, competition entries, survey responses.
Third-party data: details from trusted partners (e.g. Klarna for finance, Trustpilot for reviews, Lipscore for product reviews).
3. How we use your data
We use your personal data to:
Provide products and services you order.
Manage your account, orders, and returns.
Personalise your shopping experience and send relevant offers.
Communicate with you (service updates, queries, promotions).
Detect and prevent fraud.
Improve our products, services, and website.
Comply with legal obligations.
4. Marketing
If you’ve given consent, we’ll send you offers and news by email, SMS, or post. You can opt out at any time by following the unsubscribe link or contacting us.
5. Sharing your data
We only share data with trusted third parties to deliver our services, including:
Payment processors (e.g. PayPal, Klarna).
Delivery providers.
IT, analytics, and marketing partners (e.g. Google Analytics, Meta Pixel).
Review platforms (e.g. Trustpilot, Lipscore).
We may also share your data if required by law or to defend legal rights.
6. International data transfers
Where your personal data is transferred outside the UK or EEA, we ensure it is protected using appropriate safeguards, such as standard contractual clauses approved by regulators.
7. Cookies & Tracking Technologies
We use cookies and similar technologies to provide, personalise, and analyse our website.
Strictly Necessary Cookies – required for the site to function and cannot be disabled.
Performance & Analytics Cookies – help us understand how visitors use our site (set only with your consent).
Functional Cookies – remember your preferences and improve your experience.
Advertising Cookies – used by us and our partners (e.g. Google, Meta) to show relevant ads based on your interests (set only with your consent).
You can manage your cookie preferences through the Cookie Settings link on our website at any time.
8. Your rights
Under UK GDPR and EU GDPR (if applicable), you have the right to:
Access the personal data we hold about you.
Correct or update your data.
Request deletion of your data (“right to be forgotten”).
Restrict or object to how we use your data.
Request a copy of your data in a portable format.
Withdraw consent to marketing.
Complain to the Information Commissioner’s Office (ICO).
9. Data security & retention
We use appropriate security measures (encryption, firewalls, restricted access) to protect your data. We only retain personal data as long as necessary to fulfil the purposes outlined above or to meet legal obligations.
10. Contact Us
If you have any questions or want to exercise your rights, contact us at:
Email: [email protected]
Post: Data Protection Officer, Charlies Stores Ltd, Unit 7, Offas Dyke Business Park, Buttington, Welshpool, SY21 8SS
Phone: 0345 077 0708